/* Manoj Kondreddygari — a portfolio built like a funnel */

:root {
  --paper: #FBF7EF;
  --card: #FFFFFF;
  --ink: #0B0B0C;
  --ink-2: #3F4248;
  --muted: #6F7380;
  --tint: #F4F1EA;
  --blue: #1E3BFF;
  --blue-soft: #DCE2FF;
  --green: #0E9F6E;
  --green-soft: #D4F3E4;
  --yellow: #FFE45C;
  --pink: #FFC2DA;
  --red: #E0362C;
  --omni: #FF6B35;
  --rk: #69547B;
  --rk-haze: #DDD1E9;

  --b: 2.5px solid var(--ink);
  --r: 20px;
  --pop: cubic-bezier(.34, 1.56, .64, 1);
  --font: "Archivo", system-ui, -apple-system, "Segoe UI", sans-serif;
  --mono: ui-monospace, SFMono-Regular, Menlo, monospace;
  /* Cursors: a chunky arrow, a yellow one with a sparkle over anything clickable, and a pink eraser for the photo */
  --cur: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='32' height='32' viewBox='0 0 32 32'%3E%3Cpath d='M5 4v20.5l5.6-5.2 3.9 8.6 4.2-1.9-3.9-8.4h7.6z' transform='translate(2.2 2.2)' fill='%230B0B0C'/%3E%3Cpath d='M5 4v20.5l5.6-5.2 3.9 8.6 4.2-1.9-3.9-8.4h7.6z' fill='%231E3BFF' stroke='%230B0B0C' stroke-width='2' stroke-linejoin='round'/%3E%3C/svg%3E") 5 4, auto;
  --cur-hand: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='32' height='32' viewBox='0 0 32 32'%3E%3Cpath d='M5 4v20.5l5.6-5.2 3.9 8.6 4.2-1.9-3.9-8.4h7.6z' transform='translate(2.2 2.2)' fill='%230B0B0C'/%3E%3Cpath d='M5 4v20.5l5.6-5.2 3.9 8.6 4.2-1.9-3.9-8.4h7.6z' fill='%23FFE45C' stroke='%230B0B0C' stroke-width='2' stroke-linejoin='round'/%3E%3Cpath d='M24.5 1.5l1.5 4.5 4.5 1.5-4.5 1.5-1.5 4.5-1.5-4.5-4.5-1.5 4.5-1.5z' fill='%23FF3D7F' stroke='%230B0B0C' stroke-width='1.4' stroke-linejoin='round'/%3E%3C/svg%3E") 5 4, pointer;
  --cur-rub: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='32' height='32' viewBox='0 0 32 32'%3E%3Ccircle cx='17.5' cy='17.5' r='10' fill='%230B0B0C'/%3E%3Ccircle cx='15.5' cy='15.5' r='10' fill='%23FFC2DA' stroke='%230B0B0C' stroke-width='2'/%3E%3Cpath d='M10.5 13.5a6 6 0 0 1 4-4' fill='none' stroke='%23fff' stroke-width='2.2' stroke-linecap='round'/%3E%3Cpath d='M15.5 11.5l1.1 2.9 2.9 1.1-2.9 1.1-1.1 2.9-1.1-2.9-2.9-1.1 2.9-1.1z' fill='%231E3BFF'/%3E%3C/svg%3E") 15 15, crosshair;
  --dots: radial-gradient(rgba(11, 11, 12, .09) 1.2px, transparent 1.4px);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 90px; }
body {
  margin: 0;
  font-family: var(--font);
  color: var(--ink);
  background: var(--paper) var(--dots);
  background-size: 22px 22px;
  -webkit-font-smoothing: antialiased;
}
main { overflow-x: clip; }
img { display: block; max-width: 100%; height: auto; }
html { cursor: var(--cur); }
a { color: inherit; }
a[href], button, summary, label[for] { cursor: var(--cur-hand); }
button { font: inherit; color: inherit; }

.skip { position: absolute; left: -999px; }
.skip:focus { left: 16px; top: 16px; z-index: 100; background: var(--yellow); padding: 10px 14px; border: var(--b); border-radius: 12px; }

.wrap { width: min(1180px, 100% - 48px); margin-inline: auto; }

/* ───────── Buttons: chunky, with a hard shadow you can press ───────── */
.btn {
  --shc: var(--ink);
  display: inline-flex; align-items: center; justify-content: center; gap: .5em;
  padding: 14px 22px;
  font: 800 15px/1 var(--font); font-stretch: 112%; letter-spacing: .01em;
  color: var(--ink); text-decoration: none; white-space: nowrap;
  background: #fff; border: var(--b); border-radius: 999px;
  box-shadow: 4px 4px 0 var(--shc);
  cursor: var(--cur-hand);
  transition: transform .18s var(--pop), box-shadow .18s var(--pop), background-color .2s;
  -webkit-tap-highlight-color: transparent;
}
.btn:hover { transform: translate(-2px, -2px) rotate(-1.5deg); box-shadow: 6px 6px 0 var(--shc); }
.btn:active { transform: translate(4px, 4px); box-shadow: 0 0 0 var(--shc); transition-duration: .05s; }
.btn:focus-visible { outline: 3px solid var(--blue); outline-offset: 4px; }
.btn--sm { padding: 10px 16px; font-size: 14px; box-shadow: 3px 3px 0 var(--shc); }
.btn--sm:hover { box-shadow: 5px 5px 0 var(--shc); }
.btn--lg { padding: 18px 26px; font-size: 17px; }
.btn--xl { padding: 24px 34px; font-size: clamp(18px, 2vw, 22px); border-radius: 22px; box-shadow: 6px 6px 0 var(--shc); }
.btn--xl:hover { box-shadow: 10px 10px 0 var(--shc); }
.btn--yellow { background: var(--yellow); }
.btn--blue { background: var(--blue); color: #fff; }
.btn--pink { background: var(--pink); }
.btn--white { background: #fff; }
.btn--omni { background: var(--omni); }
.btn--rk { background: var(--rk-haze); }
.btn.is-copied { background: var(--green-soft); }

/* ───────── Shared bits ───────── */
.box { background: var(--card); border: var(--b); border-radius: var(--r); box-shadow: 6px 6px 0 var(--ink); }
.dots { display: inline-flex; gap: 6px; flex: none; }
.dots i { width: 12px; height: 12px; border-radius: 50%; border: 2px solid var(--ink); background: #FF5F57; }
.dots i:nth-child(2) { background: #FEBC2E; }
.dots i:nth-child(3) { background: #28C840; }

.pill {
  display: inline-flex; align-items: center; gap: 7px; flex: none;
  padding: 7px 11px;
  font: 800 12px/1 var(--font); text-transform: uppercase; letter-spacing: .06em;
  background: #fff; border: 2px solid var(--ink); border-radius: 999px;
}
.pill--live { background: var(--green-soft); }
.pill--live i { width: 8px; height: 8px; border-radius: 50%; background: var(--green); animation: blink 1.2s infinite; }
.pill--ok { background: var(--yellow); }
@keyframes blink { 50% { opacity: .2; } }

.squiggle {
  padding-bottom: .1em;
  background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='24' height='8' viewBox='0 0 24 8'%3E%3Cpath d='M0 4 Q6 -1 12 4 T24 4' fill='none' stroke='%231E3BFF' stroke-width='3'/%3E%3C/svg%3E") 0 100% / .4em .14em repeat-x;
  animation: squig 1.2s linear infinite;
}
.squiggle--yellow { background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='24' height='8' viewBox='0 0 24 8'%3E%3Cpath d='M0 4 Q6 -1 12 4 T24 4' fill='none' stroke='%23FFE45C' stroke-width='3'/%3E%3C/svg%3E"); }
@keyframes squig { to { background-position-x: .4em; } }

/* Reveal on scroll. Uses `translate` so hover transforms still work. */
.js .rise { opacity: 0; translate: 0 36px; transition: opacity .7s ease, translate .9s var(--pop); }
.js .rise.is-in { opacity: 1; translate: 0 0; }

/* ───────── Top bar ───────── */
.top {
  position: fixed; z-index: 50; top: 14px; left: 50%; transform: translateX(-50%);
  width: min(1120px, 100% - 28px); height: 62px;
  display: flex; align-items: center; justify-content: space-between; gap: 12px;
  padding: 0 9px 0 18px;
  background: #fff; border: var(--b); border-radius: 999px;
  box-shadow: 4px 4px 0 var(--ink);
}
.top__brand { display: flex; align-items: center; gap: 10px; font-weight: 900; font-stretch: 122%; font-size: 17px; text-decoration: none; }
.funnel-ico { width: 26px; height: 26px; fill: var(--blue); stroke: var(--ink); stroke-width: 2; stroke-linejoin: round; transition: transform .45s var(--pop); }
.top__brand:hover .funnel-ico { transform: rotate(-20deg) scale(1.2); }
.top__stage {
  display: flex; align-items: center; gap: 10px;
  padding: 5px 12px 5px 5px;
  background: var(--tint); border: 2px solid var(--ink); border-radius: 999px;
}
.top__emoji { display: grid; place-items: center; width: 32px; height: 32px; font-size: 16px; background: var(--yellow); border: 2px solid var(--ink); border-radius: 50%; }
.top__label { font: 700 11px/1 var(--font); text-transform: uppercase; letter-spacing: .08em; color: var(--muted); }
.top__stage b { min-width: 7.6em; font-weight: 900; font-stretch: 115%; font-size: 14px; }
.top__progress { width: 92px; height: 12px; overflow: hidden; background: #fff; border: 2px solid var(--ink); border-radius: 999px; }
.top__progress i {
  display: block; height: 100%; width: 20%;
  background: repeating-linear-gradient(-45deg, var(--blue) 0 6px, #5A70FF 6px 12px);
  border-right: 2px solid var(--ink);
  animation: stripes .7s linear infinite;
  transition: width .7s var(--pop);
}
@keyframes stripes { to { background-position: 17px 0; } }

/* ───────── Side funnel ───────── */
.rail { display: none; }
@media (min-width: 1400px) {
  .rail { position: fixed; z-index: 40; left: 22px; top: 50%; transform: translateY(-50%); width: 150px; display: flex; flex-direction: column; align-items: center; gap: 6px; }
  .rail a {
    display: grid; place-items: center; width: var(--w); height: 38px;
    background: var(--ink); text-decoration: none;
    clip-path: polygon(0 0, 100% 0, 93% 100%, 7% 100%);
    transition: background .3s, transform .3s var(--pop);
  }
  .rail a span { font: 800 10px/1 var(--font); text-transform: uppercase; letter-spacing: .06em; color: #fff; }
  .rail a:hover { transform: scale(1.07); }
  .rail a.is-done { background: var(--blue); }
  .rail a.is-active { background: var(--yellow); }
  .rail a.is-active span { color: var(--ink); }
  .rail__ball {
    position: absolute; z-index: 2; left: 50%; top: 11px; width: 16px; height: 16px; margin-left: -8px;
    background: var(--pink); border: 2px solid var(--ink); border-radius: 50%;
    transition: top .8s cubic-bezier(.5, 1.9, .5, .8);
    pointer-events: none;
  }
}

/* ═════════ Hero ═════════ */
.hero { padding: 124px 0 40px; }
.hello {
  display: inline-flex; align-items: center; gap: 10px; margin: 0 0 18px;
  padding: 11px 18px;
  font: 800 18px/1 var(--font); font-stretch: 112%;
  background: var(--yellow); border: var(--b); border-radius: 999px;
  box-shadow: 3px 3px 0 var(--ink);
  transform: rotate(-3deg);
}
.wave { display: inline-block; transform-origin: 70% 70%; animation: wave 2.6s ease-in-out infinite; }
@keyframes wave {
  0%, 60%, 100% { transform: rotate(0); }
  10%, 30% { transform: rotate(16deg); }
  20% { transform: rotate(-8deg); }
  40% { transform: rotate(-4deg); }
  50% { transform: rotate(10deg); }
}

.name {
  margin: 0;
  font-weight: 900; font-stretch: 125%; letter-spacing: -.025em; line-height: .88;
  font-size: clamp(40px, 8.6vw, 118px);
  text-transform: uppercase;
  cursor: var(--cur);
}
.fit { display: block; width: max-content; }
.name .fit + .fit { color: var(--blue); text-shadow: .045em .045em 0 var(--ink); }

/* Letters: pop in once, jump when you touch them (jump is done in JS) */
.ch { display: inline-block; }
.js [data-split] .ch { opacity: 0; }
.js .is-popped .ch { animation: pop .75s var(--pop) both; animation-delay: calc(var(--i) * 40ms + 60ms); }
@keyframes pop {
  from { opacity: 0; transform: translateY(.45em) rotate(12deg) scale(.4); }
  to { opacity: 1; transform: none; }
}

.hero__row { display: grid; grid-template-columns: 1.1fr .9fr; gap: 64px; align-items: center; margin-top: 44px; }
.hero__line { margin: 0; font-weight: 800; font-stretch: 108%; font-size: clamp(26px, 3vw, 40px); line-height: 1.14; letter-spacing: -.015em; }
mark {
  color: inherit; padding: 0 .05em;
  background: linear-gradient(var(--yellow), var(--yellow)) 0 90% / 0% 42% no-repeat;
  transition: background-size .9s cubic-bezier(.65, 0, .35, 1) .7s;
}
.mark-2 { background-image: linear-gradient(var(--pink), var(--pink)); transition-delay: 1.2s; }
.is-ready mark { background-size: 100% 42%; }
.hero__sub { margin: 20px 0 0; max-width: 32em; font-size: 18px; line-height: 1.5; color: var(--ink-2); }
.hero__ctas { display: flex; flex-wrap: wrap; gap: 16px; margin-top: 32px; }

/* The promoted post */
.hero__ad { position: relative; justify-self: center; width: min(410px, 100%); }
.ad {
  overflow: hidden;
  background: #fff; border: var(--b); border-radius: 22px;
  box-shadow: 8px 8px 0 var(--ink);
  transform: rotate(2.4deg);
  transition: transform .45s var(--pop), box-shadow .45s var(--pop);
}
.ad:hover { transform: rotate(0) translate(-3px, -3px); box-shadow: 12px 12px 0 var(--ink); }
.ad__head { display: flex; align-items: center; gap: 10px; padding: 14px 16px; }
.ad__avatar { width: 40px; height: 40px; object-fit: cover; border: 2px solid var(--ink); border-radius: 50%; }
.ad__head div { display: flex; flex-direction: column; gap: 3px; font-size: 14px; }
.ad__head span { font-size: 12px; color: var(--muted); }
.ad__dots { margin-left: auto; font-weight: 900; color: var(--muted); }
.ad__text { margin: 0; padding: 0 16px 14px; font-size: 15px; line-height: 1.45; }
.ad__creative { aspect-ratio: 1 / .9; overflow: hidden; background: var(--pink); border-block: var(--b); }
.ad__creative img { width: 100%; height: 100%; object-fit: cover; transition: transform .6s ease; }
.ad:hover .ad__creative img { transform: scale(1.04); }
/* The photo as a halftone you can rub away (drawn by script.js once the cut-out loads) */
.ad__creative { position: relative; }
.scratch { position: absolute; inset: 0; width: 100%; height: 100%; opacity: 0; cursor: var(--cur-rub); touch-action: pan-y; transition: opacity .3s; }
.is-dotted { background: var(--yellow); }
.is-dotted .scratch { opacity: 1; }
.scratch__hint, .scratch__found { position: absolute; pointer-events: none; opacity: 0; }
.scratch__hint { left: 12px; bottom: 12px; padding: 7px 11px; font: 800 12px/1 var(--font); letter-spacing: .02em; background: #fff; border: 2px solid var(--ink); border-radius: 999px; box-shadow: 2px 2px 0 var(--ink); transition: opacity .3s, translate .3s; }
.is-dotted .scratch__hint { opacity: 1; animation: hint 1.6s ease-in-out infinite; }
.is-dotted.is-scratched .scratch__hint { opacity: 0; translate: 0 8px; animation: none; }
@keyframes hint { 50% { rotate: -3deg; scale: 1.06; } }
.scratch__found { right: 12px; top: 14px; padding: 9px 13px; font: 900 15px/1 var(--font); font-stretch: 112%; background: #fff; border: var(--b); border-radius: 14px 14px 2px 14px; box-shadow: 3px 3px 0 var(--ink); scale: .4; rotate: -8deg; transition: opacity .2s, scale .45s var(--pop), rotate .45s var(--pop); }
.is-found .scratch__found { opacity: 1; scale: 1; rotate: 4deg; }
.click-pop { position: fixed; z-index: 200; width: 30px; height: 30px; margin: -15px 0 0 -15px; border: 2.5px solid var(--ink); border-radius: 50%; pointer-events: none; }
.scratch__bit { position: absolute; width: 9px; height: 9px; border: 1.5px solid var(--ink); border-radius: 50%; pointer-events: none; }
.ad__foot { display: flex; align-items: center; justify-content: space-between; gap: 12px; padding: 12px 16px; background: var(--tint); }
.ad__foot div { display: flex; flex-direction: column; gap: 3px; min-width: 0; }
.ad__foot small { overflow: hidden; font-size: 11px; color: var(--muted); text-overflow: ellipsis; white-space: nowrap; }
.ad__foot b { font-size: 14px; font-stretch: 108%; }
.ad__actions { display: flex; border-top: var(--b); }
.ad__actions > * {
  flex: 1; display: flex; align-items: center; justify-content: center; gap: 6px;
  padding: 12px 0;
  font: 700 13px/1 var(--font); color: var(--ink-2); text-decoration: none;
  background: #fff; border: 0; cursor: var(--cur-hand);
  transition: background .2s;
}
.ad__actions > * + * { border-left: 2px solid #E6E1D6; }
.ad__actions > *:hover { background: var(--tint); }
.thumb { display: inline-block; }
.ad__like.is-liked { color: var(--blue); font-weight: 900; }
.ad__like.is-liked .thumb { animation: thumb .55s var(--pop); }
@keyframes thumb { 40% { transform: scale(1.7) rotate(-18deg); } }

/* Spinning sticker you can drag */
.badge {
  position: absolute; z-index: 3; top: -54px; left: -60px; width: 128px; height: 128px;
  filter: drop-shadow(3px 3px 0 var(--ink));
  cursor: grab; touch-action: none; user-select: none;
  transition: scale .2s var(--pop);
}
.badge.is-grabbed { cursor: grabbing; scale: 1.12; }
.badge circle { fill: var(--yellow); stroke: var(--ink); stroke-width: 2.5; }
.badge text { font: 900 11.5px var(--font); letter-spacing: .1em; fill: var(--ink); }
.badge__spin { transform-origin: 60px 60px; animation: spin 14s linear infinite; }
.badge__star { fill: var(--blue); stroke: var(--ink); stroke-width: 2; stroke-linejoin: round; transform-origin: 60px 60px; animation: spin 5s linear infinite reverse; }
@keyframes spin { to { transform: rotate(360deg); } }

/* Notifications that pop around the post */
.ping {
  position: absolute; z-index: 4;
  display: flex; align-items: center; gap: 8px;
  padding: 9px 13px 9px 9px;
  font: 700 13px/1.2 var(--font); white-space: nowrap;
  background: #fff; border: 2px solid var(--ink); border-radius: 14px;
  box-shadow: 3px 3px 0 var(--ink);
  opacity: 0; pointer-events: none;
}
.ping i { display: grid; place-items: center; width: 26px; height: 26px; font-style: normal; font-size: 14px; background: var(--blue-soft); border: 1.5px solid var(--ink); border-radius: 8px; }
.ping--1 { top: 20%; right: -44px; --d: 1.6s; }
.ping--2 { bottom: 30%; left: -56px; --d: 2.3s; }
.ping--2 i { background: var(--pink); }
.ping--3 { bottom: -20px; right: -10px; --d: 3s; }
.ping--3 i { background: var(--yellow); }
.is-ready .ping { animation: pingIn .6s var(--pop) var(--d) both, bob 4s ease-in-out calc(var(--d) + .6s) infinite; }
@keyframes pingIn { from { opacity: 0; transform: scale(.3) translateY(16px); } to { opacity: 1; transform: none; } }
@keyframes bob { 50% { transform: translateY(-9px) rotate(-1.5deg); } }

/* ───────── Crossing tapes ───────── */
.tapes { position: relative; height: 196px; margin: 30px 0 10px; }
.tape { position: absolute; left: -5%; width: 110%; overflow: hidden; padding: 15px 0; border-block: var(--b); }
.tape--a { z-index: 2; top: 22px; background: var(--yellow); transform: rotate(-2.5deg); }
.tape--b { top: 96px; color: #fff; background: var(--blue); transform: rotate(2deg); }
.tape__track { display: flex; align-items: center; width: max-content; animation: marquee 28s linear infinite; }
.tape--b .tape__track { animation-direction: reverse; animation-duration: 34s; }
.tape span, .tape i { margin-right: 30px; }
.tape span { font: 900 28px/1 var(--font); font-stretch: 125%; text-transform: uppercase; letter-spacing: -.01em; white-space: nowrap; }
.tape i { font-style: normal; font-size: 22px; }
.tapes:hover .tape__track { animation-play-state: paused; }
@keyframes marquee { to { transform: translateX(-50%); } }

/* ───────── A/B test ───────── */
.abwrap { padding: 10px 0 30px; }
.abtest { max-width: 960px; margin: 0 auto; padding: 22px 24px 20px; }
.abtest__meta { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 14px; margin-bottom: 18px; }
.abtest__meta b { font-weight: 900; font-stretch: 115%; font-size: 20px; }
.abtest__again { margin-left: auto; }
.abtest__row {
  position: relative;
  display: grid; grid-template-columns: 40px 1fr 200px 70px; align-items: center; gap: 16px;
  margin-bottom: 12px; padding: 14px;
  background: #fff; border: 2px solid var(--ink); border-radius: 14px;
  transition: background .4s, transform .4s var(--pop);
}
.abtest.is-done .is-win { background: var(--blue-soft); transform: scale(1.015); }
.abtest__tag { display: grid; place-items: center; width: 38px; height: 38px; font-weight: 900; background: var(--tint); border: 2px solid var(--ink); border-radius: 10px; }
.is-win .abtest__tag { color: #fff; background: var(--blue); }
.abtest__copy { font-weight: 700; font-size: 16px; line-height: 1.35; }
.abtest__bar { height: 18px; overflow: hidden; background: var(--tint); border: 2px solid var(--ink); border-radius: 999px; }
.abtest__bar i { display: block; height: 100%; width: 0; background: #B9BCC4; transition: width 1.8s cubic-bezier(.2, .8, .2, 1) .2s; }
.is-win .abtest__bar i { background: repeating-linear-gradient(-45deg, var(--blue) 0 6px, #5A70FF 6px 12px); animation: stripes .7s linear infinite; }
.abtest.is-racing .abtest__bar i { width: calc(var(--v) * 1%); }
.abtest__val { font-weight: 900; font-stretch: 115%; font-size: 18px; text-align: right; font-variant-numeric: tabular-nums; }
.abtest__crown { position: absolute; top: -26px; right: -14px; font-size: 34px; opacity: 0; transform: translateY(-30px) rotate(-30deg); }
.abtest.is-done .abtest__crown { animation: crown .7s var(--pop) forwards; }
@keyframes crown { to { opacity: 1; transform: rotate(14deg); } }
.abtest__result { margin: 12px 2px 0; font-size: 16px; opacity: 0; transform: translateY(8px); transition: opacity .4s, transform .4s var(--pop); }
.abtest.is-done .abtest__result { opacity: 1; transform: none; }
.abtest__result b { padding: 2px 7px; background: var(--yellow); border: 2px solid var(--ink); border-radius: 7px; }

/* ═════════ Stages ═════════ */
.stage { padding: 96px 0; }
.stage--tint { background-color: #EEF0FF; border-block: var(--b); }
.stage__head { max-width: 860px; margin-bottom: 44px; }
.stage__num {
  display: inline-block; padding: 8px 12px;
  font: 800 12px/1 var(--font); text-transform: uppercase; letter-spacing: .1em; color: var(--ink);
  background: #fff; border: 2px solid var(--ink); border-radius: 999px;
  box-shadow: 2px 2px 0 var(--ink);
  transform: rotate(-2deg);
}
.stage__num--yellow { background: var(--yellow); }
.stage h2 { margin: 20px 0 0; font-weight: 900; font-stretch: 118%; font-size: clamp(34px, 5.2vw, 66px); line-height: 1; letter-spacing: -.025em; }
.stage__sub { margin: 18px 0 0; max-width: 36em; font-size: 18px; line-height: 1.5; color: var(--ink-2); }

/* ───────── 02 Positioning doc ───────── */
.pos { max-width: 1020px; overflow: hidden; }
.pos__bar { display: flex; align-items: center; gap: 14px; padding: 14px 18px; background: var(--tint); border-bottom: var(--b); }
.pos__file, .brief__file { overflow: hidden; font: 700 13px/1.2 var(--mono); text-overflow: ellipsis; white-space: nowrap; }
.pos__bar .pill { margin-left: auto; }
.pos .pill--ok { transform: scale(0) rotate(-25deg); transition: transform .5s var(--pop) 2.4s; }
.pos.is-in .pill--ok { transform: none; }
.pos__text { margin: 0; padding: clamp(22px, 4vw, 46px); font-weight: 700; font-stretch: 104%; font-size: clamp(21px, 2.5vw, 32px); line-height: 1.6; letter-spacing: -.01em; }
.slot {
  --c: var(--yellow);
  padding: .04em .16em; border-radius: 6px;
  background: linear-gradient(var(--c), var(--c)) 0 0 / 0% 100% no-repeat;
  -webkit-box-decoration-break: clone; box-decoration-break: clone;
  transition: background-size .55s cubic-bezier(.65, 0, .35, 1);
  transition-delay: calc(var(--i, 0) * .32s + .2s);
}
.slot:nth-of-type(4n+2) { --c: var(--pink); }
.slot:nth-of-type(4n+3) { --c: var(--blue-soft); }
.slot:nth-of-type(4n) { --c: var(--green-soft); }
.pos.is-in .slot, html:not(.js) .slot { background-size: 100% 100%; }
.slot::before {
  content: attr(data-k);
  display: inline-block; vertical-align: .38em; margin-right: .4em; padding: 4px 6px 3px;
  font: 800 10px/1 var(--font); text-transform: uppercase; letter-spacing: .08em; color: #fff;
  background: var(--ink); border-radius: 5px;
  transform: rotate(-4deg);
}

/* ───────── 03 Briefs ───────── */
.brief { position: relative; margin-bottom: 32px; transition: transform .3s var(--pop), box-shadow .3s var(--pop); }
.brief:hover { transform: translate(-3px, -3px); box-shadow: 10px 10px 0 var(--ink); }
.brief.is-in { animation: thud .4s ease 1s; }
@keyframes thud { 30% { translate: 0 4px; } 60% { translate: 0 -1px; } }
.brief__bar { display: flex; align-items: center; gap: 14px; padding: 13px 18px; background: var(--tint); border-bottom: var(--b); border-radius: 18px 18px 0 0; }
.brief__bar .pill { margin-left: auto; }
.brief__body { position: relative; display: grid; grid-template-columns: 280px 1fr; gap: 40px; padding: 32px 32px 34px; }
.brief__logo {
  display: grid; place-items: center; width: 70px; height: 70px;
  font-weight: 900; font-stretch: 125%; font-size: 22px;
  background: var(--yellow); border: var(--b); border-radius: 18px;
  box-shadow: 3px 3px 0 var(--ink);
  transform: rotate(-5deg);
  transition: transform .45s var(--pop), opacity .25s;
}
.brief__logo--pink { background: var(--pink); }
.brief:hover .brief__logo { transform: rotate(8deg) scale(1.1); }
.brief__brand h3 { margin: 20px 0 6px; font-weight: 900; font-stretch: 120%; font-size: 28px; line-height: 1; letter-spacing: -.02em; }
.brief__brand p { margin: 0; font-size: 15px; line-height: 1.4; color: var(--ink-2); }
.brief__fields { margin: 0; }
.brief__fields div { display: grid; grid-template-columns: 120px 1fr; gap: 16px; padding: 13px 0; border-bottom: 2px dashed #D9D4C7; }
.brief__fields div:first-child { padding-top: 0; }
.brief__fields div:last-child { border-bottom: 0; padding-bottom: 0; }
.brief__fields dt { font: 800 11px/1.7 var(--font); text-transform: uppercase; letter-spacing: .1em; color: var(--muted); }
.brief__fields dd { margin: 0; font-weight: 600; font-size: 17px; line-height: 1.4; }

.stamp {
  position: absolute; right: 28px; bottom: 26px;
  padding: 8px 14px;
  font-weight: 900; font-stretch: 125%; font-size: 18px; text-transform: uppercase; letter-spacing: .04em;
  color: var(--red); border: 4px solid currentColor; border-radius: 10px;
  transform: rotate(-12deg); opacity: 0;
  mix-blend-mode: multiply; pointer-events: none;
}
.stamp--blue { color: var(--blue); }
.brief.is-in .stamp, html:not(.js) .stamp { animation: stamp .5s cubic-bezier(.3, 1.4, .5, 1) .6s forwards; }
@keyframes stamp {
  0% { opacity: 0; transform: rotate(-12deg) scale(2.8); }
  60% { opacity: .95; transform: rotate(-12deg) scale(.9); }
  100% { opacity: .9; transform: rotate(-12deg) scale(1); }
}

/* Sticky notes */
.minis { display: grid; grid-template-columns: 1fr 1fr; gap: 34px; margin-top: 52px; }
.mini {
  position: relative; padding: 30px 26px 24px;
  background: var(--yellow); border-radius: 4px;
  box-shadow: 0 14px 22px -14px rgba(11, 11, 12, .5);
  transform: rotate(-1.6deg);
  transition: transform .4s var(--pop);
}
.mini:nth-child(2) { background: var(--pink); transform: rotate(1.4deg); }
.mini:hover { transform: rotate(0) scale(1.03); }
.mini__tape { position: absolute; top: -14px; left: 50%; width: 100px; height: 28px; margin-left: -50px; background: rgba(255, 255, 255, .6); border: 1.5px solid rgba(11, 11, 12, .2); transform: rotate(-3deg); }
.mini h3 { margin: 0 0 8px; font-weight: 900; font-stretch: 118%; font-size: 22px; }
.mini p { margin: 0; font-size: 16px; line-height: 1.45; }
.mini__when { display: inline-block; margin-top: 16px; padding: 6px 9px; font: 800 12px/1 var(--font); text-transform: uppercase; letter-spacing: .06em; background: #fff; border: 2px solid var(--ink); border-radius: 999px; }

/* ───────── 04 Built (dark) ───────── */
.stage--dark { color: #fff; background-color: var(--ink); background-image: radial-gradient(rgba(255, 255, 255, .09) 1.2px, transparent 1.4px); background-size: 22px 22px; }
.stage--dark .stage__sub { color: #C9CBD2; }

.pipeline { display: flex; flex-wrap: wrap; gap: 8px 0; margin: 0 0 56px; padding: 0; list-style: none; }
.pipeline li {
  padding: 15px 28px 15px 34px; margin-right: -6px;
  font: 800 14px/1 var(--font); font-stretch: 110%; text-transform: uppercase; letter-spacing: .04em;
  color: #fff; background: #2A2A30;
  clip-path: polygon(0 0, calc(100% - 14px) 0, 100% 50%, calc(100% - 14px) 100%, 0 100%, 14px 50%);
  transition: background .35s, color .35s, transform .3s var(--pop);
  transition-delay: calc(var(--i, 0) * .2s), calc(var(--i, 0) * .2s), 0s;
}
.pipeline li:first-child { padding-left: 22px; clip-path: polygon(0 0, calc(100% - 14px) 0, 100% 50%, calc(100% - 14px) 100%, 0 100%); }
.pipeline.is-in li, html:not(.js) .pipeline li { color: var(--ink); background: var(--yellow); }
.pipeline.is-in li.is-ai { color: #fff; background: var(--blue); }
.pipeline li:hover { transform: translateY(-5px); }

.launch {
  --brand: var(--omni);
  margin-bottom: 36px; padding: 26px;
  background: #17171A; border: 2.5px solid #fff; border-radius: 24px;
  box-shadow: 8px 8px 0 var(--brand);
  transition: transform .35s var(--pop), box-shadow .35s var(--pop);
}
.launch:hover { transform: translate(-3px, -3px); box-shadow: 12px 12px 0 var(--brand); }
.launch--rk { --brand: var(--rk-haze); }
.launch__head { display: flex; flex-wrap: wrap; align-items: center; gap: 18px; margin-bottom: 22px; }
.launch__logo { width: 60px; height: 60px; border-radius: 16px; transition: transform .45s var(--pop); }
.launch:hover .launch__logo { transform: rotate(-10deg) scale(1.1); }
.launch__id { flex: 1; min-width: 220px; }
.launch__id h3 { margin: 0; font-weight: 900; font-stretch: 122%; font-size: clamp(26px, 3vw, 36px); line-height: 1; letter-spacing: -.02em; }
.launch__id p { margin: 8px 0 0; font-size: 16px; color: #C9CBD2; }
.launch__tags { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 12px; }
.launch__tags span { padding: 6px 10px; font: 700 12px/1 var(--font); color: #E9EAEE; border: 1.5px solid rgba(255, 255, 255, .35); border-radius: 999px; }
.launch .btn { --shc: #fff; }

.strip { display: flex; gap: 14px; overflow-x: auto; padding: 4px 4px 14px; scroll-snap-type: x mandatory; overscroll-behavior-x: contain; scrollbar-width: thin; scrollbar-color: #55565C transparent; cursor: grab; }
.strip:focus-visible { outline: 3px solid var(--yellow); outline-offset: 4px; border-radius: 14px; }
.strip.is-dragging { cursor: grabbing; scroll-snap-type: none; }
.strip.is-dragging img { pointer-events: none; }
.strip img {
  flex: none; width: min(620px, 78vw);
  border: 2px solid rgba(255, 255, 255, .18); border-radius: 14px;
  scroll-snap-align: start; user-select: none; -webkit-user-drag: none;
  transition: transform .35s var(--pop);
}
.strip img:hover { transform: translateY(-5px) rotate(-.8deg); }
.strip--tall img { width: auto; height: 460px; }
.drag-hint { margin: 0; text-align: center; font: 800 13px/1 var(--font); text-transform: uppercase; letter-spacing: .1em; color: #8E909A; animation: nudge 2s ease-in-out infinite; }
@keyframes nudge { 50% { transform: translateX(10px); } }

/* ═════════ 05 Conversion ═════════ */
.convert {
  position: relative; overflow: hidden;
  padding: 110px 0 36px;
  color: #fff; background-color: var(--blue);
  background-image: radial-gradient(rgba(255, 255, 255, .16) 1.2px, transparent 1.4px); background-size: 22px 22px;
}
.convert__star { position: absolute; fill: var(--yellow); stroke: var(--ink); stroke-width: 3; stroke-linejoin: round; animation: spin 18s linear infinite; }
.convert__star--a { top: 60px; right: 7%; width: 120px; }
.convert__star--b { bottom: 120px; right: 22%; width: 56px; fill: var(--pink); animation-direction: reverse; animation-duration: 9s; }
.convert .wrap { position: relative; }
.convert__kicker { margin: 24px 0 6px; font-weight: 800; font-stretch: 110%; font-size: clamp(18px, 2vw, 24px); }
.convert__big { margin: 0; font-weight: 900; font-stretch: 125%; font-size: clamp(56px, 13vw, 210px); line-height: .9; letter-spacing: -.03em; text-transform: uppercase; text-shadow: .04em .04em 0 var(--ink); }
.convert__big.is-popped .ch { animation: pop .75s var(--pop) both, wavey 2.8s ease-in-out infinite; animation-delay: calc(var(--i) * 50ms), calc(var(--i) * 110ms + 1.2s); }
@keyframes wavey { 0%, 100% { transform: none; } 50% { transform: translateY(-.06em) rotate(-2deg); } }
.convert__ctas { display: flex; flex-wrap: wrap; gap: 20px; margin-top: 44px; }
.convert__mail { margin: 28px 0 0; font: 700 16px/1.3 var(--mono); opacity: .85; word-break: break-all; }
.foot { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 12px; margin-top: 96px; padding-top: 22px; font-size: 14px; border-top: 2px dashed rgba(255, 255, 255, .4); }
.foot a { font-weight: 800; text-decoration: none; }
.foot a:hover { text-decoration: underline; }

/* ───────── Toast + confetti ───────── */
.toast {
  position: fixed; z-index: 90; left: 50%; bottom: 26px;
  padding: 14px 20px;
  width: max-content; max-width: calc(100vw - 32px); font: 800 15px/1.3 var(--font); color: #fff; text-align: center;
  background: var(--ink); border: 2px solid var(--ink); border-radius: 999px;
  box-shadow: 4px 4px 0 var(--yellow);
  transform: translate(-50%, 220%); opacity: 0;
  transition: transform .45s var(--pop), opacity .25s;
}
.toast.is-on { transform: translate(-50%, 0); opacity: 1; }
.confetti { position: fixed; inset: 0; z-index: 95; overflow: hidden; pointer-events: none; }
.confetti i { position: absolute; top: 0; left: 0; border: 1.5px solid var(--ink); }

/* ───────── Responsive ───────── */
@media (max-width: 1020px) {
  .hero__row { grid-template-columns: 1fr; gap: 80px; }
  .hero__ad { width: min(400px, 82%); }
  .brief__body { grid-template-columns: 220px 1fr; gap: 26px; }
}

@media (max-width: 720px) {
  .wrap { width: min(1180px, 100% - 32px); }
  .top { top: 10px; width: calc(100% - 20px); height: 56px; padding: 0 6px 0 12px; }
  .top__brand span, .top__label { display: none; }
  .top__stage { padding-right: 10px; gap: 8px; }
  .top__stage b { min-width: 0; font-size: 13px; }
  .top__progress { width: 36px; }
  .top .btn--sm { padding: 9px 12px; font-size: 13px; }
  .name, .convert__big { font-stretch: 82%; }
  .hero { padding-top: 100px; }
  .hello { font-size: 15px; }
  .hero__row { margin-top: 32px; gap: 72px; }
  .hero__sub { font-size: 16px; }
  .hero__ctas .btn { flex: 1 1 auto; }
  .hero__ad { width: calc(100% - 36px); }
  .badge { top: -44px; left: -24px; width: 100px; height: 100px; }
  .ping { font-size: 12px; }
  .ping--1 { right: -18px; }
  .ping--2 { left: -18px; }
  .tapes { height: 150px; margin-top: 24px; }
  .tape span { font-size: 19px; }
  .tape--b { top: 76px; }
  .abtest { padding: 18px 14px; }
  .abtest__again { margin-left: 0; }
  .abtest__row { grid-template-columns: 34px 1fr 58px; grid-template-areas: "tag copy copy" "bar bar val"; gap: 10px 12px; padding: 12px; }
  .abtest__tag { grid-area: tag; width: 34px; height: 34px; }
  .abtest__copy { grid-area: copy; font-size: 15px; }
  .abtest__bar { grid-area: bar; }
  .abtest__val { grid-area: val; }
  .stage { padding: 68px 0; }
  .stage__head { margin-bottom: 32px; }
  .brief__bar { padding: 12px 14px; gap: 10px; }
  .brief__file { font-size: 11px; }
  .brief__body { grid-template-columns: 1fr; gap: 20px; padding: 22px 18px 24px; }
  .brief__fields div { grid-template-columns: 1fr; gap: 2px; }
  .stamp { position: static; justify-self: start; font-size: 15px; }
  .minis { grid-template-columns: 1fr; gap: 30px; }
  .pipeline li { padding: 12px 20px 12px 26px; font-size: 12px; }
  .launch { padding: 18px; }
  .launch__head .btn { width: 100%; }
  .strip--tall img { height: 380px; }
  .convert { padding-top: 84px; }
  .convert__star--a { width: 76px; top: 30px; right: 16px; }
  .convert__star--b { display: none; }
  .convert__ctas { gap: 16px; }
  .convert__ctas .btn { width: 100%; }
  .foot { flex-direction: column; margin-top: 64px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; transition-delay: 0s !important; }
  .tape__track, .badge__spin, .badge__star, .convert__star, .scratch__hint { animation: none !important; }
}

@media (max-width: 400px) {
  .top__progress { display: none; }
}

/* ───────── Positioning: marketer vs plain English ───────── */
.pos__bar { flex-wrap: wrap; }
.pos__bar .pill { margin-left: 0; }
.pos__nudge { margin-left: auto; font: 800 13px/1 var(--font); color: var(--blue); white-space: nowrap; animation: nudge 1.6s ease-in-out infinite; }
.pos__toggle { display: inline-flex; gap: 2px; padding: 3px; background: #fff; border: 2px solid var(--ink); border-radius: 999px; }
.pos__toggle button { padding: 7px 12px; font: 800 12px/1 var(--font); font-stretch: 108%; background: transparent; border: 0; border-radius: 999px; cursor: var(--cur-hand); transition: background .25s, color .25s; }
.pos__toggle button:hover:not([aria-pressed="true"]) { background: var(--yellow); }
.pos__toggle button[aria-pressed="true"] { color: #fff; background: var(--ink); }
.pos__plain ol { display: grid; gap: 16px; margin: 0; padding: clamp(22px, 4vw, 44px); list-style: none; }
.pos__plain li { display: flex; align-items: center; gap: 16px; font-weight: 700; font-stretch: 104%; font-size: clamp(19px, 2vw, 26px); line-height: 1.4; animation: pop-li .55s var(--pop) both; animation-delay: calc(var(--i) * 120ms); }
.pos__plain li i { flex: none; display: grid; place-items: center; width: 48px; height: 48px; font-style: normal; font-size: 22px; background: var(--yellow); border: 2px solid var(--ink); border-radius: 14px; box-shadow: 2px 2px 0 var(--ink); }
.pos__plain li:nth-child(2) i { background: var(--pink); }
.pos__plain li:nth-child(3) i { background: var(--blue-soft); }
.pos__plain li:nth-child(4) i { background: var(--green-soft); }
@keyframes pop-li { from { opacity: 0; transform: translateX(-26px) scale(.94); } to { opacity: 1; transform: none; } }

.pos__comment {
  display: flex; align-items: center; gap: 12px; max-width: 440px;
  margin: 0 clamp(22px, 4vw, 46px) clamp(22px, 4vw, 36px); padding: 12px 14px;
  background: #FFF6C9; border: 2px solid var(--ink); border-radius: 14px;
  transform: scale(0); transform-origin: left center;
  transition: transform .5s var(--pop) 2.9s;
}
.pos.is-in .pos__comment, html:not(.js) .pos__comment { transform: none; }
.pos .pos__comment.is-resolved { transform: scale(0) rotate(-10deg); transition-delay: 0s; }
.pos__avatar { flex: none; display: grid; place-items: center; width: 34px; height: 34px; font: 900 12px/1 var(--font); color: #fff; background: var(--blue); border: 2px solid var(--ink); border-radius: 50%; }
.pos__comment p { margin: 0; font-size: 15px; line-height: 1.35; }
.pos__comment b { display: block; font-size: 11px; text-transform: uppercase; letter-spacing: .08em; color: var(--muted); }
.pos__resolve { margin-left: auto; padding: 7px 10px; font: 800 12px/1 var(--font); white-space: nowrap; background: #fff; border: 2px solid var(--ink); border-radius: 999px; cursor: var(--cur-hand); }
.pos__resolve:hover { background: var(--green-soft); }

/* ───────── Easter eggs ───────── */
.abtest__row--lose { cursor: var(--cur-hand); }
.eggs { padding: 8px 13px; font: 700 13px/1 var(--font); color: #fff; background: rgba(255, 255, 255, .1); border: 2px dashed rgba(255, 255, 255, .55); border-radius: 999px; cursor: var(--cur-hand); transition: background .2s; }
.eggs:hover { background: rgba(255, 255, 255, .22); }
.eggs b { font-weight: 900; }
.eggs span { opacity: .7; }
.eggs.is-all { color: var(--ink); background: var(--yellow); border: 2px solid var(--ink); }
.rocket { position: fixed; z-index: 97; left: 0; top: 0; font-size: 64px; line-height: 1; pointer-events: none; }
.puff, .drop { position: fixed; z-index: 96; left: 0; top: 0; border: 2px solid var(--ink); border-radius: 50%; pointer-events: none; }
.puff { width: 18px; height: 18px; background: #fff; }
.drop { width: 12px; height: 12px; }

/* Magnetic contact buttons */
.convert__ctas .btn { translate: var(--mx, 0) var(--my, 0); transition: transform .18s var(--pop), box-shadow .18s var(--pop), background-color .2s, translate .3s ease-out; }

@media (max-width: 720px) {
  .pos__nudge { display: none; }
  .pos__toggle { order: 5; }
  .pos__comment { flex-wrap: wrap; }
}

/* ───────── Brief tags + positioning footer ───────── */
.tags { display: flex; flex-wrap: wrap; gap: 6px; }
.tags span { padding: 5px 9px; font-weight: 700; font-size: 13px; line-height: 1.2; background: #fff; border: 1.5px solid var(--ink); border-radius: 999px; transition: background .2s, transform .25s var(--pop); }
.tags span:nth-child(3n+1) { background: var(--blue-soft); }
.tags span:nth-child(3n+2) { background: #FFF6C9; }
.tags span:nth-child(3n) { background: #FFE6F0; }
.tags span:hover { transform: translateY(-2px) rotate(-2deg); }

.pos__foot { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 12px 16px; padding: 14px 18px; background: var(--tint); border-top: var(--b); }
.pos__foot .pos__comment { flex: 0 1 460px; margin: 0; }
.pos__resolved { font: 800 13px/1 var(--font); color: var(--green); animation: pop .5s var(--pop) both; }
.tags span.tag-ai { background: linear-gradient(100deg, var(--yellow), var(--pink), #B9C6FF, var(--green-soft), var(--yellow)) 0 0 / 300% 100%; box-shadow: 2px 2px 0 var(--ink); animation: ai-shimmer 6s linear infinite; }
.tags span.tag-ai:nth-child(2) { animation-delay: -2s; }
.tags span.tag-ai:nth-child(3) { animation-delay: -4s; }
.tags span.tag-ai:hover { transform: translateY(-2px) rotate(-2deg); box-shadow: 4px 4px 0 var(--ink); }
@keyframes ai-shimmer { to { background-position: 150% 0; } }
@media (prefers-reduced-motion: reduce) { .tags span.tag-ai { animation: none; } }